ZomerExpo 2012

April 16, 2012 § Leave a comment

Jury views the submitted art works for the ZomerExpo art event PHOTO from ZomerExpo 2012

After days of rain and cloudy weather, brilliant sunshine flooded the Netherlands last Saturday and looking back, perhaps, the day’s cheerful start was a portent of good things to come.  My entry consisting of a digital print of turn-of-the-century photos with embroidery was chosen, anonymously by a jury, for this year’s ZomerExpo (Summer Expo 2012) to be held in De Haag (The Hague) from June 15 to August 19.

The selection was tough since there were around 1,000 works submitted for the (last) round in Utrecht. Besides, no names/titles appear in the judges’ hands and in the first round they will only have about 15 to 20 seconds to view the work and simultaneously vote (show of hands). Established, even nominated artists were infamously turned down in this summer art event, whose format has been used in recent years in the UK and Belgium.

Art critics, historians, professional artists, museum curators and gallery directors/owners served in both jury. A 12-man jury made the first cut for the first round with 200 works. I made that round and was told to come back at 7 pm that night for the final cut of 91 works to be selected by a new jury of six members.

I am attracted to the idea of anonymous selection since new, established, professional and amateur artists have all equal chances. The works were judged on four points mainly originality, use of materials, visual impact/X factor and the work’s relation to this year’s theme “Love.” Venue for this second edition will also be at the Gemeentemuseum Den Haag (GEM), one of my favorite contemporary art museums in the Netherlands where I spent many wonderful visits in the last 10 years .

Another wish coming true- my work will finally hang on the walls of the GEM. Big smiles here!

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